如何建立你的LinkedIn投资组合

With more than 500 million registered users, and two new members joining every second, LinkedIn is the world's largest professional social media network and a powerful tool in a candidate's job hunting arsenal.

LinkedIn profiles are widely accepted as a “virtual business cards” that also help users easily share information about their work history, 教育和专业兴趣. One of LinkedIn’s newest features is the “Professional Portfolio,” which allows individuals to showcase examples of their work and experience.

Here’s how you can use your LinkedIn portfolio to improve your job search:

Show—don’t tell

Digital portfolios are particularly valuable for individuals who are new to the job market or looking to establish themselves in a different career. Many hiring managers report that they rely on LinkedIn as a method to verify past employment and confirm the skills listed on an applicant’s resume. 包括你工作的例子, you can demonstrate that you have the skills and experience necessary to perform required job duties, 即使你以前没有做过类似的工作.

添加到您的投资组合非常简单. Click the “pencil” icon at the top of each section to upload documents, presentations, audio and video files, 以及链接到外部内容. Be sure to give each file a meaningful title before uploading and add a description that identifies the particular skill you aim to demonstrate. For example, 如果用户正在讨论他的幸运28计划管理技能, he might include a copy of a project plan that he produced within the description of that skill.

突出你的成就

It is important to have the right academic and industry credentials, and your LinkedIn portfolio can help you further distinguish your accomplishments from those of other applicants. 例如，一旦你 在“教育”一栏列出了你的大学， 您可以添加您作为学生创建的工作示例, such as a senior project or an article that you wrote for the school newspaper. You can also identify certifications or awards that you received and supplement that information with a link or image to the association’s website.

Requesting endorsements for your skills and uploading personal recommendations from professors or colleagues are also great ways to differentiate your profile.

建立个人品牌

Sharing examples of your work can help employers see the potential value you can bring to their organization. 添加演示文稿(通过 SlideShare) and videos will also help make your profile more visually appealing. Employers will be able to see that you not only have the skills and experience that they’re looking for but that you also produce quality work with a unique style. Your LinkedIn portfolio will help employers get a better understanding who you are and if you are the right fit for the position.

LinkedIn can be a positive addition to the tools you use in your job search. Having a detailed and professional portfolio can help set yourself apart from other potential applicants. 包括你工作的例子, you can make your LinkedIn profile an even more effective tool for developing your career.